Review your iDog
It’s popular amongst my family and friends that I am an entire and total geek, as well as a Mac lover to boot. When occasions like birthdays and Christmases come around, invariably someone tries to surprise me with the good tech gadget they could find, preferably Mac-related. That is no easy feat since I waste almost every spare moment of my life online reading about the latest gadgets and searching for things to review.
This year a devotee surprised me with an iDog, by Hasbro. Surprised not in the sense that I had never seen this thing (it have been out for several months now) but surprised inside the sense of Oh, you bought me a iDog?
Writing a review of the iDog is a little tricky. On one hand, it does what it is alleged to do. On another, there is no reason for it to do what it’s alleged to do. So I will write this review with two readers in mind: the first, someone who has seen the iDog before and is contemplating purchasing it, and the next, someone who’s seen the iDog before and can’t understand why anyone would want to purchase it.
If you think that you desire the iDog
If you think that you want the iDog, then you probably do. The main selling point with the iDog seems to be that it’s cute and lights up, and to that end the iDog succeeds. It is cute. My kids love him. And the lights do indeed light up. Bright little circles of joy flash towards the music in shades of blue, green, orange red, yellow, and purple. iDog will occasionally wag his head from side to side and his ears will occasionally move up and down as well. This, combined with the sunshine show, is what gives iDog his personality.
The iDog is also somewhat of a virtual pet, kind of like the Tamagotchis of old. You feed iDog with music by plugging him into any audio source (although the iPod is clearly the intended source) or you can also place iDog near a speaker, and he can listen and react to music that way. iDog also likes to become played with, and you may keep him from becoming bored and lonely by petting his head and nose. If you push his nose button twice you may check on his mood, and see how you do as a parent. iDog will display a light pattern which tells you his mood. Ignore iDog for too long and he begins to whine and make other plaintive doggy-like sounds.
But aside from serving like a pet, iDog is supposedly first and foremost meant to dazzle us with a sound and lightweight extravaganza. Here is where iDog falls a bit short. Firstly, the underpowered mono speaker in iDog’s back doesn’t exactly rock the house. There is no volume control, so you have to control that with your iPod. Along at the iPod’s highest volume the sound is a bit distorted, but certainly loud enough to listen to in normal sized room. At any setting the sound is quite tinny, but I found he sounded best at about 70%. The issue with this is that when iDog begins to waggle his head, the motor mechanisms are quite loud, and can easily be heard over the music.
To become fair, iDog is not intended for the serious audiophiles. He is a passable portable speaker, and definitely meant more just as one attention getter. I brought iDog towards the office today, and scarcely anyone was able to steer by without commenting how cool he was or how cute he was. His light show, while not breathtaking, certainly livens up a dull working environment, and iDog is usually well suited to cubicle life as you may mute him and connect your headphones to the splitter cable he ships with. iDog will still rock out silently (well, apart from his churning gears) and provide you with a light show whilst you listen via your headset.
All in all, I think the average one who has seen iDog in action or on TV and thought it had been worthy of buying will get what they expect from their purchase. However, there are a few other things to be aware of with iDog, and for that I will now focus on why many people won’t desire to buy the iDog any time soon.



